Home » Supplementation and the Supplement Industry – An Introduction

Supplementation and the Supplement Industry – An Introduction

If you are unfamiliar with supplements, trying to get them can be confusing and overwhelming, because there so many different brands and products, with new ones being released all the time. Couple of different methods currently so many goods that it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to think about certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can be confusing, because by simply who you talk to, you may be offered very different thoughts and opinions. Many people have extreme or biased views of supplements, with those on one side saying everyone in order to take many different supplements and people on the other side saying all supplements are worthless. As with most issues, the details are somewhere in between. There are certainly some great supplements available, but many bags are essentially worthless, while have some positive benefits, but are not worth the price for them.

Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, particularly in magazines. Many physical exercise magazines are owned by the same company as the products that are advertised on the magazine and even some of the articles are designed to promote their own brand of offerings. When I worked in supplement stores I frequently spoke with normal folks about supplements and it was interesting that numerous people had biased views towards or against certain brands based on which magazines they assess.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this stats are rarely presented in honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by the other studies, or contain nothing to use the product sold. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read crucial to you . study, but you will a daunting task even for folks the industry. Of course, supplement companies are well aware of that fact they as well expect that men and women will not fact check their claims.

By quoting information from scientific studies, companies often make an attempt to make their products sound better compared to what they actually are. The interesting thing is both reputable and disreputable companies use this plan to help market their products. Substantial between the positive and negative companies is reputable companies put quality ingredients in goods and the labels contain accurate facts and strategies. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements may not even contain lots of the listed ingredients at all.

Companies frequently make do with making questionable claims or lying concerning how much of an ingredient is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is really a regulation about what information can be visible on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have drugs what are called “structure/function” claims.

A structure/function claim would be like a calcium supplement label stating that “calcium is needed strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any disease.” These statements are required, because government regulations say that merely drug can make claims about preventing or treating diseases.

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